Google Ads and Facebook Ads are online advertising platforms. Google Ads is a pay-per-click model, while Facebook Ads uses cost-per-impression or cost-per-click. A graphic designer with 2 years of experience can create visually appealing designs for various purposes. Consider working with a digital marketing agency for effective campaigns or finding a designer whose style aligns with your brand. 

1. Google Ads and Facebook Ads are both popular advertising platforms that allow businesses to promote their products or services online. Google Ads operates through a pay-per-click (PPC) model, where advertisers bid on certain keywords to display their ads to relevant audiences. Facebook Ads, on the other hand, operates through a cost-per-impression (CPM) or cost-per-click (CPC) model and targets users based on their interests, demographics, and behaviors.

   If you're interested in using either of these platforms to promote your business, it's important to have a solid understanding of how they work and the best practices for creating effective campaigns. You may want to consider working with a digital marketing agency or consultant who specializes in these areas.

2. To set up a Facebook ads campaign, you'll need to define your advertising objectives, target audience, ad format, and budget. You'll also need to create compelling ad content that resonates with your target audience. It's important to track the performance of your ads using Facebook's advertising metrics and adjust your campaign accordingly.

   To install the Facebook pixel, you'll need to go to the Facebook Ads Manager, create a new pixel, and generate a code snippet that you can add to your website's header. The Facebook pixel allows you to track user behavior on your website and measure the effectiveness of your ads. It's a crucial tool for optimizing your campaigns and improving your ROI. If you're not familiar with the process, you may want to consider working with a digital marketing agency or consultant who can help you set up and manage your Facebook ads campaigns.

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   A graphic designer with 2 years of experience can create visually appealing designs for a variety of purposes, such as social media graphics, website banners, business cards, and more. It's important to find a designer whose style aligns with your brand and messaging, and who has a portfolio of work that showcases their skills and experience. You can find graphic designers through online marketplaces, job boards, or by asking for referrals from your network.