I design visual identities for hospitality and lifestyle brands, shaped by years of experience working inside hotels and restaurants in both Japan and Barcelona — not only behind a screen, but within the rhythm of daily operations and guest experience.
That background changes how I approach branding.
I understand how guests move through a space, how a menu is held in the hand, how signage guides without demanding attention, and how a brand must remain coherent across every touchpoint of the experience.
My work combines this operational, guest-facing perspective with a distinctly Japanese design sensibility: one rooted in restraint rather than excess, in atmosphere rather than spectacle, and in what is left unsaid as much as what is shown.
I work with boutique hotels, restaurants, cafés, wine bars, and lifestyle brands looking for identities with quiet confidence rather than noise.
Services include:
• Brand identity direction and strategy
• Logo and visual identity systems
• Editorial layouts and printed materials
• Menu and guest-facing collateral systems
• Packaging concepts and applications
• Typography systems and hierarchy
• Brand collateral and communication materials
Originally from Japan and currently based in Barcelona, I bring together hospitality industry experience, editorial thinking, and a quiet luxury approach to branding.
The result is visual identity work that feels considered from every angle — not only the ones seen on a screen, but the ones experienced in real life.