Luxury & Lifestyle Brand Identity Design — hospitality, beauty, wellness, food and editorial brands, built on typography, atmosphere and restraint.
I'm Izumo, a Japanese designer based in Barcelona, working at the intersection of hospitality, editorial design, and luxury brand systems.
My path into design began through hospitality — working at hotels and restaurants in Tokyo and Barcelona gave me a close, practical understanding of how a brand is actually experienced: through pacing, materiality, and the small details a guest notices without naming them. That perspective now shapes every project I take on.
I am currently developing a portfolio across boutique hospitality, fragrance and beauty, food and confectionery, wellness, editorial publishing, and accessories. Rather than treating these as separate specialties, I approach each one the same way: as a system of typography, atmosphere, and restraint — where what is left out matters as much as what is shown.
My design sensibility draws on a Japanese aesthetic of subtraction, combined with an editorial perspective shaped by years living and working in Barcelona. I'm not interested in trend-driven or decorative branding — I build identities meant to hold up over time, across every touchpoint a brand has with the people who experience them.
I'm currently building a focused portfolio across these categories and taking on select projects that align with this direction.
Work Terms
Communication:
I respond to messages within 24 hours (Barcelona time, CET). Communication is available in English, Spanish, and Japanese. Calls and meetings can be arranged when needed depending on the project.
Process:
Every project begins with a short discovery conversation to understand your brand, audience, and goals before design work starts. I share progress at key milestones rather than in a single final reveal, allowing feedback to shape the direction early.
Revisions:
Projects typically include up to two rounds of revisions within the agreed scope. Additional revisions or changes outside the original brief can be discussed separately.
Files & Deliverables:
Final files are delivered in the formats appropriate to the project deliverables (such as AI, EPS, PDF, PNG, or INDD files). Source files can be provided upon project completion where applicable.
Payment:
Project pricing and payment terms are agreed upon before work begins and are managed through Guru's payment system and milestones when appropriate.
Timeline:
Project timelines depend on scope and complexity and are confirmed at the start of each engagement. Rush requests may be accommodated depending on availability.