Landing pages function as hyper-targeted pages geared toward eliciting an action (typically to provide an email address, contact the business, or purchase something). Although you can send all traffic to your website’s home page, in certain circumstances, specific landing pages will improve user engagement.
For example, if your business sells dog toys, your home page will demonstrate the generic fact that you sell dog toys. However, landing pages can be setup that speak specifically to different dog breed owners – « Dog toys for laboradors », « Dog toys for pitbulls », « Dog toys for poodles ». If someone searching for a dog toy for their laborador visits a landing page specifically talking only about that particular item segment, they are more likely to take action.
Strategy Creation : Identify market segment and messaging
Wireframe Design : Determine page layout and placement of information and calls-to-action (CTAs)
Copywriting: Professionally written text that will highlight your product and service in a way that sells.
Page design : Make Headlines, Titles, Calls-to-Action, and Buttons Stand out!