One of the most significant stages of building a brand identification system in the market is the development of a company logo. A good logo increases brand awareness and audience loyalty. Like product packaging, the logo conveys many non-verbal signals, talking about the company and forming certain expectations for the consumer. In the process of working on the logo, our company will create several logo options. However, we present only one final version of the logo to the customer. This option will clearly meet the stated aesthetic, identification and marketing objectives.