A complete market research offer to test a product or market. The final report will give you applied insights and business recommendations, such as:
1. Market size, total addressable market, total serviceable market, and total realistic market
2. Competitor market shares and positional analysis
3. Optimal B2C or B2B customer segments to focus on
4. Optimal pricing and product features
5. Optimal media targeting for the selected segments
6. General potential and viability of your product or market entry - the key Go/No Go Decision.