Understanding the scale of the opportunity is essential to a comprehensive business plan. these numbers very often drive the underlying finance but very often the "market" is ill-defined and needs anchoring, or the opportunities by SAM need estimating to guide geo or vertical focus. Depending on brief, deliverables usually powerpoint/slides deck and/or excel back-up files. Using extensive experience from senior management in client side and marketing agency, gives me the range of tools to tackle most business-related problems for start-ups or existing businesses.