I am a Marketing and SEO Expert with over a decade of hands-on experience in building and scaling digital presence for brands, platforms, and service-based businesses.
My core expertise includes SEO strategy and optimization, Google Ads, Meta (Facebook & Instagram) advertising, TikTok Ads, and social media management, with a strong focus on data-driven decision-making and sustainable, long-term growth rather than short-term tactics.
I work across the full digital marketing funnel — from demand generation and traffic acquisition to user behavior analysis, retention, and performance evaluation. I have experience working with both small businesses and large-scale platforms, particularly in cases where conversions are indirect and success is measured through engagement, intent, and broader business impact.
I hold a Master’s degree in Digital Marketing from Sofia University St. Kliment Ohridski, combining a strong academic foundation with real-world execution. I am known for my strategic mindset, clear communication, and ability to translate complex marketing data into clear, actionable insights.