- Email marketing strategy: creating a strategy on database building, managing and increasing number of loyal users.
- Campaign management and optimisation: coverage of all the aspects of campaign management from the design and technical aspects up to daily execution of database.
- Campaign analysis and testing strategy: design and execution of the testing plans with the goal of campaign performance increase (tests around subject lines, landing pages, call-to-action, customer behaviour in buying process, drop-off triggers etc.)
- Deliverability optimisation: focus on email deliverability by audit of Spam Score, CAN-SPAM compliance and blacklists.
- SPAM optimisation: focus on avoiding spam issues from the creative/content perspective as well as third parties which might influence reputation.
- Prospecting: identify affiliate partners and networks which will best fit client needs and goals.
- Recruitment: identify and recruit selected affiliate partners in accordance with given criteria.
- Program management and optimisation: full program management, from setting up and launching up to daily optimisation.
- Lead Generation: identifying potential vendors for promotion via Email, Banners, Text Ad, Retargeting, Barter Collaboration, Sponsor Link, Content, Group Buying and more.
- Negotiation: aggressive negotiation to meet set up budgets and generate maximum relevant value.
- Post-buy analysis: analysing, optimising and renegotiating rates to maximise efficiency of each media.
- Markets expansions: identifying and acquiring media on the new markets.
Marketing Strategy & Execution:
- Email Marketing and Affiliate Strategy: designing a strategy for launching, improving and developing.
- Daily marketing tasks support: coverage of all aspects of company needs from blogging up to coordinating documentation flow.
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