In today's competitive market place, it's harder than ever to attract a consumer's attention. It's estimated that the average consumer spends less than a second scanning shelves, and in that time, will make a decision on whether or not to purchase any given product. If you are that product's manufacturer, you want to make sure that in that critical time frame, the consumer will be drawn to your merchandise, have a desire to pick it up, inspect it, and make a decision to buy it. Whether this is a new product, or a reformulation of an existing one, you'll be smart to turn to a package designer to ensure that in that important fraction of a second, your target audience will know your product is there. before starting your design process you need to: • specify what is your product • your container or package should be water proof? • having a very initial concept of your package