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Sales & Marketing Web / Digital Marketing

Paid Digital Marketing

Dear Sir/Ma'am, I am an experienced Digital Marketer with over 2+ years of work experience in India's Leading Performance Marketing Agencies(Merkle Sokrati and InMobi Technologies). I am well versed with creating accounts on Facebook Ads Manager, Google Ads & Bing Ads, launching of campaigns, deciding the campaign structure, campaign objective, targeting, demographics etc. I have launched campaigns for over 70+ clients on Facebook, and for over 100+ clients on Google & Bing of verticals like BFSI, Retail, Entertainment etc, created multiple campaigns of various objectives starting from Brand Awareness, Traffic, Lead Generation, Shopping Campaigns, Website conversion and Store Visit. In addition to this, I also have good experience in Optimizing Campaigns on Facebook Ads Manager, Google Ads and Bing Ads. I am familiar with MS Excel and well versed with formulas like Vlookup, Index/Match, Mid Search, Queries and Connections etc which help in making my reporting better and provide quality insights. I am also someone who is familiar with Media Planning, deciding campaign objective, budgets suggesting the clients about the USP's of different things and guiding the clients in a right Manner. In Addition to this, I have experience of running In Market Audience based campaigns for clients of the Automotive, Fitness, Retail, Entertainment and Fashion Verticals and can definitely help you out in suggesting the areas for improvement which would allow you to get better results. I believe in getting work done, I have a logical and pragmatic approach to work and am someone who doesn't rest until he has delivered what is expected of him. With my experience and skill set, I believe I can help you with the review and forming the strategy for your campaigns. In my past two years of experience of working with multiple clients and managing 'n' number of campaigns, I can definitely help in you deciding the target audience, demographics detailed targeting parameters if needed, how to optimize campaigns, what bid strategy should be used and many other things. I am also very familiar with the FB Ads Manager, Google Ads and Bing Ads Reporting UI and have made many custom reports myself as well to derive data based insights which helped me in improving the performance of my campaigns and also allowed my to identify the key areas which needed to be focused on.

Skills & Expertise

Digital MarketingFacebook AdvertisingGoogle AdsGoogle CertifiedInstagram MarketingKeyword ResearchLinkedInMicrosoftReportsSearch Engine MarketingSocial Media MarketingYouTube Marketing

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