Playable ads are not just an effective monetization strategy. Playable Ads are a fun and creative way to achieve what most businesses strive for - audience engagement. It's an inventive ad format that offers users a chance to try out your app before making the purchase. Playable Ads are all about interaction and immersion. The cool part is that a segment of the app or the game mechanic is available for the user. Thanks to the level of interaction, the Playable Ad itself doesn't feel like an ad, which is a rare and valuable advantage over other types of interactive media, because users familiarise themselves with the app beforehand. Why is that important? Well, very few products give customers a chance to check out the product/app before they've even installed it. For that reason, users are far less likely to uninstall the app afterwards.

Top 3 Benefits of Playable Ads

Playable Ads are a pretty innovative concept. The primary task here is to keep your target audience happy. When utilizing playable ads or interactive ads you unlock a wide variety of incredibly helpful facets. That's right, this particular ad format can:

• Boost Retention Rate
  Yes, it's vital to know and understand why users use certain apps longer and more often than others and generally why they come back to these apps; in other words, knowing your retention rate gives you a massive headstart and one of the biggest benefits of Playable Ads is that they improve retention rate.
• Increase CPM
  With the help of playable ads you can easily increase your CPM. Interactive ads are extremely appealing, and unlike most creatives today they really grab the audience's attention straight away.
• High-quality UX
  Any media that puts forward a well-thought out level of interactivity, is definitely something that will dramatically improve the overall quality of user experience. Perpetuating a solid user experience means already you've won half the battle.
  
  About Our Service 
  
  First off, projects are handled thoroughly and in close cooperation with your team. Playable.dev consists of industry veterans, each one of which has decades of experience in multimedia interactive advertising. What's more, our groundbreaking tech consists of a toolchain that allows us to fine-tune the experience and appeal to users so you can maximize your brand performance