Created Google Ads Campaigns utilizing proper organization of ad groups, keyword match types, negative keywords, device segmentation, ad extensions, and created audiences relative to the account. 

Managed Google Ads accounts (search, display, shopping, and video) to meet short term optimization goals. 

Audited existing Google Ads Campaigns to find problems and increase relevant traffic. Restructured ad groups, keywords, ad copy, and ad extensions.

Engaged with clients to understand their challenges, goals, unique selling propositions, market position, manage expectations and establish KPI’s.

Installed Analytics to assess visitor behavior, optimize paid campaigns, and make adjustments to the website.

Provided clients with bi-weekly/monthly reports on Paid Search Campaigns, Analytics, and SEO suggestions. 

Ran Remarketing Campaigns to assist in clients’ continued involvement with customers after they leave the website.

• Build SEO Optimized Websites using Wordpress interface

• Did Competitive Keyword Research to Determine Rankability, Find Long Tail Keywords, and New Opportunities.  

• Utilized Matched Search Queries to discover new keyword ideas and find negative keywords to decrease irrelevant traffic. 

• Sample Google Ads Structure Spreadsheet via Google Drive (in Cover Letter)

• Installed Google Tag Manager and used Analytics to assess visitor behavior, optimize paid campaigns, and make adjustments to the website, 

• Ran Remarketing Campaigns and created funnels to assist in clients’ continued involvement with customers after they leave the website.

• Used Screaming Frog Software to Perform In Depth Technical Analysis

• Installed Analytics to assess visitor behavior, optimize paid campaigns, and make adjustments to the website.