A guilty pleasure of mine is researching and trying out SaaS applications. When confronted with an operational problem in your organization, open-box software is typically the way to go. Most companies use Outlook for contact management, or even worse, a slow, proprietary platform that looks like it could have been run on the Apple I. Any good Sales trainer will tell you that a solid repeatable process is key in closing the deal. You need to know what you will say and who you will say it to, when. Your sales prowess is only as strong as the weapons you are using; Salesforce CRM is one of the biggest public SaaS companies out there, and it is that way because it is the single strongest weapon towards building your company’s strength in getting things done. Need automated email chains for your clients? Check. Invoices that automatically fill with your customer’s information? Finacial reports generated every quarter? Or maybe you need to sync an investor database to audit cybersecurity processes in your organization – the sky is the limit. Salesforce may have Sales in the name, but in reality, that is only the first thing it is used for. Our clients have used Salesforce for Risk Management, Event-Based Fundraising, and debt collection.