Whether on Google or Bing, Search is a competitive environment.
It’s easy to understand that if you target a search query where a user is calling for your product, you will get interest. What is not easy is to get ahead of your competition.
In my current and previous experiences, I have successfully developed and operatively implemented SEM and cross-channel marketing strategies, built renowned campaign-generation tools and structured accounts for market leaders in some of the most competitive verticals.