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  • Google Ads
  • Strategy Development
  • Facebook Advertising
  • Google Advertising
  • Bing Ads
  • Lead Generation
  • LinkedIn
  • Social Media Advertising
  • Social Media Marketing
  • Strategic Consulting
  • Team Management
  • Adwords
  • B2B
  • Bing Marketing
  • Bing PPC

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  • Search Engine Marketing (Bing / Google)

    $120/hr Starting at $1K Ongoing

    Dedicated Resource

    Whether on Google or Bing, Search is a competitive environment. Itโ€™s easy to understand that if you target a search query where a user is calling for your product, you will get interest. What is not easy...

    AdwordsAnalytics ReportsBing AdsBing MarketingBing PPC
  • Paid Social Media/FB/Meta/Instagram

    $120/hr Starting at $1K Ongoing

    Dedicated Resource

    To achieve success on Meta, TikTok or any other Social Media, itโ€™s fundamental to have a mixture of quantitative, qualitative and technical skills. By reaching the right audience with tailored creatives,...

    Analytics ReportsCampaign ManagementChief Marketing OfficerFacebook Ad CampaignFacebook Ad Creation
  • LinkedIn Ads

    $120/hr Starting at $1K Ongoing

    Dedicated Resource

    Differently from any other Social Media, LinkedIn Ads is not only about understanding how to work with algorithm and creatives; itโ€™s about precision. Our team has extensive experience creating both top...

    B2BB2B Lead GenerationLinkedInLinkedIn AdsSocial Media Marketing


Roberto Bertinetti - CEO at WHITE Consulting | PPC/Digital Marketing Guru | Top Brand CMO | PPC/Meta/Google | 12y exp

Online Marketing Expert with special focus on PPC/SEM/Google/Bing/Meta (Facebook) Ads, and demonstrated experience both from a strategical and a technical point of view.
Hands on approach, able to setup and manage top performing campaigns across multiple industries, proven in demanding and competitive environments / markets.

๐Ÿš€ ๐—–๐—›๐—”๐—ก๐—ก๐—˜๐—Ÿ๐—ฆ ๐—ฆ๐—ž๐—œ๐—Ÿ๐—Ÿ๐—ฆ๐—˜๐—ง๐Ÿš€:
โ€ฃ ๐—š๐—ผ๐—ผ๐—ด๐—น๐—ฒ ๐—”๐—ฑ๐˜€ ๐—˜๐˜…๐—ฝ๐—ฒ๐—ฟ๐˜๐—ถ๐˜€๐—ฒ: leveraging all available tools such as campaign types (Search, Shopping, pMax, App, Video, Discovery, Display etc), Bidding methods (tCPA, Max Conversions, Max CPC, pCPA, CPM etc), Match Types, Audiences, Extensions, Segments, Ad Types, Negatives, Shared Libraries, Automated Rules, and more.
โ€ฃ ๐— ๐—ฒ๐˜๐—ฎ ๐—”๐—ฑ๐˜€ ๐—˜๐˜…๐—ฝ๐—ฒ๐—ฟ๐˜๐—ถ๐˜€๐—ฒ: leveraging all available tools such as Campaign Objectives (Sales, Leads, Video Views, Advantage+, Traffic, etc), Custom Audiences, Lookalikes, Interest Audiences, Creative Types, Bids and Budgets Optimisation (CBO, ABO, Bid Cap, Scheduling, etc), Dynamic vs. Static AdSets, Automated Rules, and more.
โ€ฃ ๐—–๐—ฟ๐—ฒ๐—ฎ๐˜๐—ถ๐˜ƒ๐—ฒ๐˜€ ๐—™๐—ผ๐—ฐ๐˜‚๐˜€: using the right approach for creative testing and identifying new winners to succeed in Meta Ads. Working with experienced Ad copywriters and graphic/motion designers to produce highly converting Ads, and adopting a pragmatic yet quantitative approach for fast iterations to identify winning concepts.
โ€ฃ ๐—ฆ๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐—ถ๐—ฐ ๐—”๐—ฝ๐—ฝ๐—ฟ๐—ผ๐—ฎ๐—ฐ๐—ต: focussing always on the big picture, developing synergies within each single channel, but also with other acquisition channels and re-engagement strategies.
โ€ฃ ๐—ง๐—ฟ๐—ฎ๐—ฐ๐—ธ๐—ถ๐—ป๐—ด ๐—ฎ๐—ป๐—ฑ ๐—”๐—ป๐—ฎ๐—น๐˜†๐˜๐—ถ๐—ฐ๐˜€: working with Google Ads / Facebook Pixel Tag, GA4 and GTM, importing Offline Conversions,Setting Up Server-to-Server tracking (Conv. API or Enhanced Conversions), Integration with internal data warehouse / CRM, working with multi-touch attribution models.
โ€ฃ ๐—”๐—ฐ๐—ฐ๐—ผ๐˜‚๐—ป๐˜ ๐—ฆ๐˜๐—ฟ๐˜‚๐—ฐ๐˜๐˜‚๐—ฟ๐—ถ๐—ป๐—ด: maximising relevance but also favouring data collection for machine learning to work effectively. When needed, using automated scripts for campaigns creation.
โ€ฃ ๐—ง๐—ฒ๐—ฐ๐—ต ๐—ฎ๐—ป๐—ฑ ๐—”๐˜‚๐˜๐—ผ๐—บ๐—ฎ๐˜๐—ถ๐—ผ๐—ป: Python scripts both to analyse and manage accounts, usage of automated tools and AI wherever possible, focussing on conceptual and qualitative work.
โ€ฃ ๐— ๐—ฎ๐—ป๐—ฎ๐—ด๐—ฒ๐—ฎ๐—ฏ๐—ถ๐—น๐—ถ๐˜๐˜† ๐—™๐—ผ๐—ฐ๐˜‚๐˜€: usage of clean naming convention, documentation, and processes harmonised with the internal stakeholders and other channels.
โ€ฃ ๐—ค๐˜‚๐—ฎ๐—ป๐˜๐—ถ๐˜๐—ฎ๐˜๐—ถ๐˜ƒ๐—ฒ ๐—ฎ๐—ฝ๐—ฝ๐—ฟ๐—ผ๐—ฎ๐—ฐ๐—ต ๐—ฎ๐—ป๐—ฑ ๐—ง๐—ฒ๐˜€๐˜๐—ถ๐—ป๐—ด: leverage of data and statistical approaches (for example, using Experiments or a ฯ‡2 test for statistical significance) for decision making.

๐Ÿงž ๐—˜๐—ซ๐—ฃ๐—˜๐—ฅ๐—œ๐—˜๐—ก๐—–๐—˜๐Ÿงž:
โœ”๏ธ Online Marketing Experience in more than 40 countries in 5 continents.
โœ”๏ธ Experience in managing 7 digits monthly budgets.
โœ”๏ธ Close collaboration with Google/Meta, invited to headquarters in Mountain View/Menlo Park as well as Dublin multiple times.
โœ”๏ธ Direct work experience with world top class experts and companies such as Roc

Founded: 2011

Meet the Team

  • Roberto Bertinetti

    Roberto Bertinetti

    CEO of WHITE Consulting

Work Terms

- Projects with a specific length like 1-3 months or 3-6 months
- Long-term partnerships or long-term management of accounts
- Fulltime / Flex / Partime - to be negotiated per project