The digital marketing service line of DART provides SEO, SMO and Paid ads services.
Overall, the services are listed at
Search Engine Marketing
Search Engine Marketing (SEM) techniques will raise the visibility of websites, and result in greater traffic and more sales. The techniques such as Search Engine Optimization (SEO) help to optimize the placement of a website in the results displayed in a search operation. If a website is listed as the 500th result by a search engine when a customer searches for information related to that sites product, it is unlikely that many potential customers will visit. However, we can improve such listing by using appropriate optimization methodologies which will boost up the site traffic.
Search Engine Marketing is done using various methods. These could be Search Engine Optimization (SEO), paid inclusion or paid placement.
People search for things on the Internet by entering keywords in search engines. If the key search terms that your web pages are optimized for is not the same search term that searchers are entering, they will not find your site on the web. For effective Search Engine Marketing it is important to know what searches are entering when they look for your company's products and services.
Pay Per Click Advertising
Pay–Per–Click (PPC) advertising developed as an adjunct to search engines. When a web user enters a search term into a web browser like Google, information related to the search term is returned. In addition, usually on the right side of the page, ads are displayed that are also related to the search term the user entered. The advertisers that put up the ads only pay for the ad when a user actually clicks on the ad – thus the name pay per click ads. Pay–Per–Click advertising gives marketers an effective means to target very specific niches as never before.
Ads is Google's flagship advertising product. Google Ads lets you display your choice of text, image, Flash, and video ads through the Search Network, Content Network Partners
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