As part of each PPC advertisement management service program, we perform a great number of tasks. Specifically these tasks include:
Keyword Research and Selection: Whether you have an existing pay per click internet advertising campaign or not, we perform keyword research as a best practice to ensure the campaigns are employing the appropriate keywords.
Creative Development: Our pay per click management includes custom and unique creative writing (titles and descriptions) to help maximize click-thru and conversion rates.
Landing Page Identification: We identify the best existing destination or recommend improvements to facilitate site level conversion.
Implement Campaign Tracking: We will work with your staff to implement tracking codes to aid in tracking conversions from your pay per click marketing campaign.
Advertisement Submission: We will upload and submit the keywords and associated creative for approval by the search engines' sponsored search programs.
PPC Account Settings: We will establish and monitor the numerous Account Settings (daily max spend, match type, countries, etc.) to maximize business goals.
PPC Bid Management: We provide PPC management tasks including bid gap monitoring, bid price changes and bid position maintenance.
PPC Monthly Analysis: We perform a month-end analysis of campaign performance, including individual keyword costs, conversions, and performance trends. We develop a written document and then hold a conference call to discuss previous month activities and next steps.
Campaign Improvements: We will suggest and implement pay per click internet advertising campaign improvement, including changes to title/description copy, keyword list modifications, and bid adjustments.
Creative Testing: We will perform periodic testing of new creative (titles and descriptions).PPC Report: Our monthly analysis in the PPC report determines the per
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