Search Engine Marketing/Pay-Per-Click (PPC) is a paid advertising channel that can help your site be seen by the right audience when done properly. We partner with a PPC team that specializes in AdWords to set up and monitor your paid search ads.
Pay-per-click, also known as cost per click, is a digital advertising model used to drive traffic. With paid traffic, the advertiser is paying an organization to set up and configure a platform, such as Google AdWords or Facebook Ads Manager, and place ads in front of their audience based on demographics, keywords, and behaviors.