Whether you're brand new to link building or have been doing it for a while, we're sure you'll find something useful here. One of the key objectives of putting up a website is driving traffic into it. Since the birth of the internet, several strategies have been used to meet this end but only some of them have offered long-term benefits. It’s not just about you 1 minute of fame but a continuous inflow of visitors from the web. It’s no secret that link building is the most important skill in SEO. In fact, it’s a culmination of several different skills: you need to master content, sales, programming, psychology, and good old-fashioned marketing if you want other people to link to your site. This guide is designed to get you going quickly and in the right direction. There is a lot to take in, but we, 7 Stones have broken everything up into easy-to-digest chapters.