1. Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities 2. Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages. 3. Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific. 4. Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects. 5. Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers). 6. Implement link building campaigns in coordination with client SEO goals. 7. Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals. 8. Keep pace with SEO, search engine, social media and internet marketing industry trends and developments.