"Content is king" is a phrase often used in marketing and it is definitely true. I can create engaging content relating to your business that is optimised to perform on social media. I can then post the content across the different social media sites on your behalf, taking over the day to day running of your company's social media. When people interact with this content I can also engage with them as your business. It is important to know what content is working and what return you are receiving on your investment, this is why I frequently report to clients with analysts so they can see the progress being made.