If you think social media exists simply to generate ROI for our business, you wouldn't be wrong, but you wouldn't be exactly right, either. Social media and content creation fall under branding, and branding is about the promise of a distinct, memorable experience. It's about building relationships, and at the end of the day that's what it all comes down to, really. I use social media to implement these strategies, to build lasting relationships with your audience and consumers, and to create value and purpose. I use Photoshop, Illustrator and After Effects and I can help with all the design work without additional help.