Transforming Online Presence Through Strategic Social Media Management
Our client is a mid-sized skincare and wellness brand that was struggling with low engagement and inconsistent content across Instagram and Facebook. Although they had a great product line, their online presence did not reflect their brand quality or values. They approached us to revamp their social media strategy and improve audience connection, brand perception, and engagement.
Objectives:
Build a consistent and recognizable brand identity across platforms
Increase follower growth and post engagement
Improve content quality and audience trust
Drive traffic to their website and product pages
Our Strategy:
Content Calendar & Visual Branding:We developed a 30-day content calendar aligned with product launches, seasonal trends, and audience interests. We also redefined the visual aesthetic using a clean, minimal design with brand-specific color schemes and typography.
Content Types:A balanced mix of educational posts (skincare tips), product highlights, user-generated content, behind-the-scenes, and interactive stories (polls, quizzes, Q&A) was implemented to encourage two-way communication.
Hashtag Strategy & Community Management:We researched niche-specific hashtags and implemented a smart tagging strategy to boost reach. Regular engagement through DMs and comments helped build brand loyalty.
Results After 90 Days:
57% increase in engagement rate
2,300 new followers organically
Website traffic from social increased by 68%
Average story views doubled
DM inquiries about products grew by over 40%