Promoting your brand and engaging with customers and prospects on social media sites is a 24/7 job. People tweet, update Facebook and Google+ , photo share on Instagram, browse Pinterest at all hours of the day and night. During those hours they are doing more than just pinning pretty pictures they are forming opinions about your company. For instance, according to Nielsen research, 68% of consumers go to social networking sites to read product reviews. On top of that, 59% of consumers say user-generated product reviews have a significant impact on their buying behavior (Monetate). If you don’t currently employ a full time social media manager, I am your next best option. *Create Facebook business page Even if you are able to manage social media on your own throughout the day, your audience is continuing to talk about your brand during “off hours.” Don’t let those comments sit and fester for hours while you’re asleep or at dinner. Hire me and I can help manage your social media profiles when you can’t. The risk of not staying on top of your brand when it comes to social networking sites is too great to put on the back burner. Customers are comparing you to competitors every minute.