Facebook, Twitter, Instagram and many other networks are simply a part of daily life for millions – in fact, billions – of us. The ubiquitous use of Facebook extends to more than a quarter of the earths population- that’s more than 2 billion active users. With such a far-reaching scope, it’s no wonder that these networks have become such a valuable tool for businesses. If you’re not posting on Facebook, trending on Twitter or sharing pictures on Instagram, you’re behind the times – but we can help. Effective social media marketing is about much more than just posting. Understanding proper optimization on social networks is a nuanced and delicate thing. What works for one brand may not be the best for your brand.