Promote a Special Offer : When advertising your company, to either acquire new customers, or retain existing customers, you should promote, one specific, much wanted, product or service with a Special, Great Deal, Low Price Offer. This Special Offer Promotion, is not designed to make your company money. The purpose is to acquire new customers, and reconnect with previous customers, who may eventually, become repeat, long term customers. That is where your company will make money. Thru this Special Promotion, don’t try to sell your most expensive, or not often needed service. Instead, maybe you can devote one worker, or team, to provide a low cost, special deal, for a much needed service, such as a Fall Furnace Cleaning? Put your Best, Friendliest, Talker, People Person, on these VERY IMPORTANT, Sales / Service Calls. As they say, “You need to get your foot in the door”. While on-site, your “Sales / Service Person”, can provide quotes, for additional needed work. Example : Replace an old standard thermostat with a new digital, programmable thermostat, to save the customer money. But, at this first visit, be careful not to scare off this new customer, by asking them to spend thousands of dollars, to replace their old, broken down furnace. If you can acquire, and then retain this customer thru Good Rates, Good Work, and Good Customer Service, they will most likely, contact you, when, they’re ready to replace their old furnace.