Data accuracy is the difference between scaling a brand and wasting ad spend. I am a technical tracking specialist with over 3 years of experience in building robust data infrastructures for international brands. I help businesses bypass the limitations of iOS 14+ and cookies by implementing advanced server-side solutions.
I specialize in the complete Google and Meta ecosystem to ensure your marketing attribution is flawless.
My Core Expertise Includes:
Google Tag Manager (GTM): Advanced web and server-side container setup for seamless tag management.
Google Analytics 4 (GA4): Complete configuration with custom event tracking, enhanced measurement, and schema implementation.
Google Consent Mode (GCS): Implementing Consent Mode v2 to ensure privacy compliance while recovering lost conversion data.
Meta Pixel & Conversion API (CAPI): Server-side integration to ensure 100% event match quality and improved ad performance.
Google Merchant Center (GMC): Fixing feed errors and setting up accurate product tracking for shopping campaigns.
Cross-Platform Attribution: Connecting the dots between your website, CRM, and ad platforms for a single source of truth.
Whether you are running high-spend campaigns in the UK/US or generating leads for niche biotech and automotive industries, my tracking setups provide the precision needed for market dominance.