Daily Tweets - An average of 5-7 tweets a day. Approximately 20-30% of the content will be self-promotional, the rest of the focus will be on providing value to the community and interacting with the company’s target audience. Hashtag Creation and Management - We’ll keep a close eye on trending topics, and when appropriate, jump in on the conversation using the appropriate hashtag. This will help increase the visibility of the company, as well as lead to more followers and interaction. Interacting for PR Purposes - One of the most effective uses of Twitter is as a PR tool. Journalists are active on Twitter and regularly use it to find sources to quote in their articles. I’ll create lists of journalists and bloggers to target on Twitter, build relationships and introduce them to the company. This is one of the fastest ways Twitter can deliver ROI. Content Promotion - I’ll continually share company content, which will help drive traffic to the site and raise awareness of the brand. This also sends signals to the search engines that your content is worth sharing, which can help improve the site’s SEO. Customer Service - I’ll monitor for people tweeting about the company, even if they don’t @them directly. If they have something awesome to say, I’ll make sure to retweet, favorite and let everyone know. If they have something negative to say, I’ll let you know immediately and respond to them promptly and courteously. And if they have questions, we’ll answer them right away. Keyword Monitoring - I’ll use different social media tools to monitor for people talking about particular topics. Then build relationships with them. Twitter Lists - I’ll find Twitter chats for topics like creative writing. I can even host our own or interview a writer or writing expert with a large Twitter following in order to increase engagement. Lists make it easy to regularly interact with important people I’ll want to stay in front of. Twitter Chats - I’ll participate in one Twitter chat per month on behalf of your brand. If no Twitter chats exist, we can create and manage our own (this isn’t easy, but I know what I am doing).