My design process centers strongly on research. I'm an expert at synthesizing research findings to identify opportunities that address user needs. In my current design role with e-commerce startup Theatre Galleria, I conducted in-depth, interview-based user research as well as comparative analyses, leading to user journey mapping, wireframing in multiple fidelities, and animated prototyping. This groundwork ensured my self-run usability testing lead to actionable information, creating a better user experience and great ROI for the company. I collaborated using agile methodologies with the CEO, CMO, and CTO to ensure brand consistency, viability, and alignment with business goals. The result was effective, well annotated UX solutions supported by validation with users, and the knowledge that my decisions will positively impact business.