Animated videos have the unique capability to draw in customers to your business and brand, because they can convey your message in a fun and simple manner. In fact, in today’s market, you will find various companies looking to hire a freelance video animator who can easily engage potential clients.
Animation videos tend to have different price tags; as a result, you must evaluate your business and finances before you embark on this kind of marketing. Anyone who is also not familiar with video marketing must be ready to work with animated video professionals who often have their own price packages. These creators can also help you understand how animated videos benefit businesses.
The following information highlights some of the factors that often determine how much an animated video will cost.
Script Writer
One of the primary roles of animated videos is to help businesses develop good brand recognition and market their products. It is therefore essential that you hire a good script writer who can focus on telling your story the right way as opposed to one who only knows how to throw in some good one-liners.
Some script writers demand hourly rates of about $100 to $300 per hour–it’s not advisable to hire anyone who charges less than this. Others, especially the most highly-skilled ones, offer a flat-rate fee that averages from $350 to $1000. However, this largely depends on how much research they’ll need to do and the length of the video.
Video Editor
A video editor can charge anywhere from $200 to $1,000, with a standard rate of $100 to $200 per hour. Video editors do everything from trimming, rendering video clips, and increasing image quality to working overlay effects, integrating sound, or doing voice-over narrations.
Because all of these modifications require certain skills to make your video appear more professional, spending money for a video editor for your marketing content is not a bad idea–you may even come across a professional who can offer you a small discount depending on the amount of work.
Demo Videos
Product demo videos show customers how to use your products–they can increase customer interaction significantly when placed on product pages. These videos are considered a reasonable upfront investment, costing an average of $1,000 to $3,000 per minute. This normally includes the filming of the video and the editing itself.
Animated Explainer Videos
Several brands, especially B2B brands, use explainer videos to present and give details on the significance of their product or service. This normally ranges from thirty seconds to ninety seconds, most of which are animated.
Animated explainer videos have proven to be effective; however, they do not come cheap. In fact, the most expensive types of video content you can create with a sixty-second video can cost around $5,000 to $10,000; in some cases, they may even cost up to $30,000 per minute. You should also keep in mind that this may or may not contain scripting, and it normally takes between six to eight weeks for the finished product to be delivered.
Hiring a Film Team for Recorded Video
Some videos tend to be better and more effective when there is use of live recording, which is edited later on. The cost of engaging a film crew to direct and edit videos for your brand doesn’t cost as much as an explainer video would; however, this doesn’t mean that it is completely affordable, as these videos typically cost around $1,000 per minute. If you want professional actors to create a video for your business, the cost will increase greatly–usually by between $100 and $500 per hour, per actor.
Using a Professional Studio
Engaging the services of a professional studio for your animated videos would certainly give you a wonderful result–you would be guaranteed quality animated videos that have the best details. Depending on the content of the video, the animation could be considerably lower in cost than you’d expect.
Final Thoughts
As good as animation videos may appear, they are complex to make and therefore often come with high price tags. The animation style, the kind of software involved, the pre-production, the sound scheming, and even reviews play a role in the overall costs of such videos. It’s therefore important to be clear on what you want and be fully prepared for upfront costs before you start working with animated video creation.
