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How to Improve an E-Commerce Website

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Say you’re looking to hire a freelance e-commerce consultant to help guide you in the right direction as you build an e-commerce website. You’re already caught up on all the logistics and know how much it costs to build an e-commerce website; you might not have your website built out yet, but you like to think ahead. 

Or, maybe you already have an e-commerce website. Your business is doing well, and your website is helping bring in a good amount of revenue, but you’re starting to wonder if there is anything else you could do to generate more traction. Maybe it’s the opposite—you have an e-commerce website that is not performing well. In fact, you haven’t really seen any revenue at all come from it. 

Whether you are considering building a website or are looking to make changes to your existing e-commerce site, we have some tips that will get you moving in the right direction.

Have a User-Friendly Design 

Have you ever clicked on a website and instantly regretted it? Let’s say it looked nice visually, but it was far too slow or the pages would glitch or freeze. On some poorly-designed websites, the graphics may look off, the font choice might be peculiar, or they just feel outdated and unprofessional.

There are many pitfalls that e-commerce websites need to avoid, and design is one of the biggest. When it comes to improving your website, it’s important to analyze your design choices. Understand what is lacking and what is not working. Invest the time and the money into creating a site that is visually appealing and provides your customers with a clear call to action–by giving them a reason to engage with your site and your products, you increase your chance of converting them from leads to consumers. 

Keep It Seamless

A wide array of small details add up to a consumer’s experience. For example, if you know you have certain products out of stock in your inventory, have your website reflect that. You can go a step further and offer your potential clients the option to sign up for your newsletter and be notified when an item is back in stock. 

It’s also important to be sure that your website looks and performs the same across different devices. With so many people multitasking between their phones and their laptops, it’s more important than ever to also create a seamless experience across all mobile devices. 

Stand Out 

We live in a world where consumers are exposed to an influx of advertisements almost every second of the day. There are most likely plenty of competitors that provide the same services and goods as you—why should a consumer shop from you?

This is where you want to make your website stand out. Yes, design plays a factor, but so do copywriting and graphics. Be strategic with these components. Be personable. Give your consumers a reason to stick with your products and to buy them only from your website. 

Let No Cart Be Abandoned

Invest in add-ons and third-party software that can reach out to potential consumers to remind them of their shopping cart.

There can be a lot of potential in these consumers, so it is important to find ways to reel them back in. After all, they added your products to their shopping cart for a reason! Give them a reason to click ‘Complete Purchase’–this could be a coupon or promo code for them to use once they return to their cart and check out. 

In Conclusion

E-commerce is an unavoidable part of business these days, and there’s an endless number of details that go into the online consumer experience. Thankfully, this also means there’s an endless number of adjustments you can make to grow your business and rise to the top, and Guru’s freelance e-commerce specialists can help you do just that! Check out our wide array of available, experienced, and reliable freelancers today to find the perfect match for any e-commerce website project.

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