Employer Resources

How to Recruit Talented Employees

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Actively pursuing and recruiting talented employees is a vital part of every company’s success. Your best hires play a critical role in steering the organization’s growth trajectory and shaping its future. For many businesses, however, hiring talented employees is challenging. Getting the best candidates is even trickier for startups than it is for big-name brands. Fortune 500 companies typically have the top 1% of experts in any field lining up to submit their applications. By understanding how to recruit talented employees, small business owners can balance the scales and outperform the current crop of industry leaders. 

Every time you run a promotion or post a job listing, your intended audience forms an impression of your brand. With recruitment, you have to convince potential employees that your company is the best fit for them. By using social media and the best career boards to communicate a unique value proposition for the position, you’ll boost your hiring speed and cut through the noisy job marketplace.

Review Your Current Recruitment Process

Before you make any drastic changes, it may be necessary to evaluate your current recruitment process. If the job boards or other talent acquisition channels you’re using aren’t providing impressive results, it might be time to check out new platforms. More specialized job boards are an excellent starting point. Not only will you find candidates with more refined skills and industry experience, but you will also benefit from these recruits’ existing networks. Just as sports scouts often attend college games to spot new up-and-coming athletes, recruiters can also visit local universities and participate in industry-related events. Some of the best hires come from identifying and nurturing raw talent. Guru helps you find the perfect freelancer for your job quickly.

Treat Candidates Like Potential Customers

Most businesses have a solid understanding of how they would like to project their brand to potential customers. However, most don’t give equal consideration to how they’d like to be perceived as an employer. Take time to reflect on how potential employees view working at your company compared to working on others in the same field. Does your identity as an employer attract the most talented employees, and are you adequately presenting this identity to potential recruits?

Companies generate demand from top talent by coming up with the best employer value propositions. And it’s not only about the money. What do you have to offer regarding career growth potential, workplace flexibility, equity options, modern work culture, etc? Just as you craft compelling sales pitches, it’s crucial to write an attention-grabbing and comprehensive job post that includes an in-depth description of the core responsibilities and remuneration.  Communication ideas for remote teams are important to consider if the work is remote.

Harness the Power of Social Media

Social media is a powerful tool for identifying and recruiting talented employees. Instead of only vetting candidates’ résumés, you can look at what they post in their blogs and social media profiles. Not only do these profiles highlight potential recruits’ work-relevant competencies, but they also highlight any personal traits and experiences that tie into the job requirements. 

In addition to helping you scout for talent, social media gives you a platform to market yourself as an employer. For example, if you have recently modernized your workspace, post a few pictures to show off the type of environment your employees spend their day in. Just created a new logo for your business, share it! You can even get your current employees to join in on the conversation and post about their daily life and positive experiences.

Increase Your Hiring Speed

Top talent moves quickly because it’s always in high demand. So once you’ve shortlisted the best talent for the job, it’s essential to act quickly and get them to work. Actively investigate how you can speed up your recruitment process while still ensuring that only the best candidates make the cut. Some cogs that need to be oiled include knowing which candidates you’ve interviewed and which ones should progress to the next recruitment stage. Outsourcing some key aspects of the hiring process may help drive your recruitment process forward. For example, using an existing talent pool may reduce the time you spend disqualifying unsuitable candidates. 


Building a rockstar team is high on every competitive company’s list of priorities. The most talented professionals, therefore, now have the upper hand during recruitment processes. Attracting the best talent now requires innovation on the employers’ part. Whichever method you use, the key is selling potential recruits the benefits of working at your organization. Looking for how to recruit talent for a startup, read more here.  

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