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How to Set Up a Squarespace Website

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Are you a business owner looking to expand your reach? A great way to do so is by having an attractive website, because, let’s face it, first impressions count.

In this regard, Squarespace is a website-building and hosting platform that will make the process simpler than ever. If you’re not sure how to use it, we’re here to guide you. 

Hiring a Freelancer to Make Your Website

If you are not tech-savvy or don’t have the time, you can hire skilled freelance Squarespace developers to make a website for you. The best way to find Squarespace experts is to use an online platform like Guru and shortlist candidates by reading their customer reviews. Then, you can proceed to interview your top picks and filter the candidates during the process. 

In terms of the costs, you can expect to pay an hourly rate between $75 and $125, with the average cost of a project for custom Squarespace development being around $3,200. 

Of course, these costs vary depending on a range of factors, including your requirements and developer expertise. While it may initially seem like a costly investment, having an eye-catching website can do wonders for your business because it is an effective way to attract customers. 

Creating a Website Using Squarespace

If you would still like to understand the process of setting up a Squarespace website, here’s a broad overview of how it’s done:

Purchase a Custom Domain Name

A domain name is simply the address of your website–this is where your site lives online. When choosing a domain name, think about keywords that reflect your site’s purpose or your brand. Moreover, make sure to select a relevant top-level domain, such as a ‘.com,’ ‘.org,’ or ‘.net’ for the address name.

Choose a Theme and Add Content

Your website must include all essential information related to your business. Here’s a basic idea of what you should add in terms of the content:

  • Contact page
  • About section
  • Blog section
  • Product page
  • Terms and conditions

Squarespace offers unique templates to fit the needs of businesses. Whatever content you wish to add can be made to look appealing by leveraging ideas from a plethora of professionally-crafted designs. If you’d like a completely custom-built website designed for you from scratch, hiring a Squarespace developer is the way to go. 

Maintain Your Website

After your website goes live, your work isn’t done! You’ll need to spread the word about your site and what your business has to offer.

In today’s digitally fast-paced world, the easiest way to do so is via social media. You can simply post your latest blog on your firm’s Instagram, LinkedIn, Facebook, and Twitter accounts. Another idea is to initiate an email campaign to publicize your website launch. 

You must also continue to regularly update your website with new information and implement any needed bug fixes. By keeping your website up-to-date and working properly, people will always have access to the latest information about your company and products, preventing your site from growing stale. 

Benefits of Squarespace for Your Business

Your business can benefit from the simple user interface offered by Squarespace. It makes the process of creating a custom website a walk in the park. Here’s what else Squarespace offers:

It’s Search-Engine Friendly

With Squarespace, you don’t need to be an expert at Search Engine Optimisation (SEO). That is because the platform generates a sitemap.xml, uses clean HTML markup, and provides Accelerated Mobile Pages (AMP) for blog posts. 

As a result, your web pages will automatically be prioritized in search engine results, without you having to hire an SEO expert.

It Offers Good Value for Your Money

Squarespace offers good value for the money, especially in the long run. Pricing starts at $16 per month for a personal site or $23 per month for a business plan. You can also take advantage of a free fourteen-day trial before subscribing to the service.

It’s Easy to Customize

Without any prior knowledge of HTML, JavaScript, or CSS, you can easily customize numerous award-winning templates using the user-friendly drag-and-drop interface provided by Squarespace. 

Bottom Line

Squarespace is here to make your life easier when it comes to creating a website. There are multiple designs to suit every taste; if you want a truly personalized website that’s not generic and reflects your brand, hiring a Squarespace developer is the way to go. The easiest way to do so is to use Guru, where we have hundreds of talented Squarespace developers looking for clients like you!

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