Are you trying to grow your business’s marketing team? If so, you need to create a well-written, straightforward marketer’s job description for effective hiring.
Suppose you need to attract the finest talent for a new position at your company. In that case, publishing a high-quality job description is vital!
This post will discuss what marketers are, what they do, and the education, skills, and experience requirements you should include in your job description to find a talented marketing freelancer to fill the position.
What Is a Marketer?
To understand the role of marketers, you have to be clear about what marketing is for a business. Marketing is the process of promoting your services and products to sell them. So, by definition, marketers are individuals whose job is to sell and promote a business’s services or products.
Marketers generally focus their energy on a specific demographic appropriate for their business model. They can engage with their target audience through events inside or outside a business’s location or online.
Online marketers are also called digital marketers. And digital marketing is one of the most effective forms of marketing today.
What Are the Responsibilities of a Marketer?
Marketers have to manage the development and implementation of a business’s marketing strategy to increase sales and boost profits. They are also responsible for identifying your target audience’s needs and coming up with a message that makes the benefits of your products clear to them.
Depending on your business type, marketers might also have to promote products and services to other businesses in a business-to-business (B2B) setting instead of regular customers at conventional brick-and-mortar locations.
Duties of a marketer that you should add to your job description include:
- Coming up with marketing goals and strategies related to lead generation, customer retention, and revenue generation
- Conducting competitor and market research to supplement marketing campaigns
- Creating ideal customer profiles using market research
- Creating and editing marketing content like presentations, videos, social media posts, e-books, and webinars
- Monitoring the target audience’s perception of the brand using social media indicators
- Nurturing relationships with leads and prospects to build a solid customer base
- Assessing the effectiveness of emails, media posts, and landing pages
- Evaluating the effectiveness of marketing campaigns and making the right changes to improve them
What Are the Educational Requirements for a Marketer?
An individual should have a bachelor’s degree in marketing or business administration to work as a marketer. Some employers might ask for a master’s degree if the job involves more demanding leadership and communication roles.
A master’s degree also helps marketers secure higher-paying jobs and grow their communication, public speaking, and marketing skills. Plus, working towards it can provide opportunities for networking with other established marketing professionals or people with similar career goals.
Although conventional marketing jobs require formal education, digital marketers are often self-taught. So if you’re hiring a freelance digital marketer, it’s better to judge them based on their experience instead of education.
What Work Experience Do You Need for a Marketing Job?
The experience needed for a marketing job depends on the nature of the role, salary, and the level of seniority required. An internship and eligible certifications such as a bachelor’s degree are enough for most entry-level jobs.
Of course, higher-level jobs may require a more robust resume with at least a few extra years of prior work experience as a marketer, a master’s degree, and additional requirements.
Writing an experience and qualifications section is essential when creating a job description. It shouldn’t be too intimidating, and it should have realistic asks for the budget. If it sounds too demanding, you can end up discouraging applicants who may have been a good fit for the job, even if they had a different level of experience.
What Are the Skills Needed for a Marketing Job?
Just like job qualifications and experience, the skills required for an opening vary depending on the exact nature of the job.
For instance, if you’re hiring a content marketer, you should include “strong writing skills” as a necessary skill. If you’re looking to hire a marketing director, you might list “strong problem-solving and analytical skills” as a requirement.
Here are some of the skills needed to excel as a marketer:
- Interpersonal and communication skills
- Leadership skills
- Analytical skills
- Research and adaptability skills
- Writing skills, especially if the role involves online marketing
- Problem-solving skills
What Are the Different Types of Marketing Jobs?
The different types of marketing jobs today include:
- Digital marketing
- Brand marketing
- Content marketing
- Event marketing
- Product marketing
- Marketing analyst
When creating a job description, the most important thing to remember is to make sure that you highly tailor it for the position you’re hiring for precisely. For example, if you’re looking to hire a stellar social media manager, you don’t want to create a description that’ll attract aspiring technical search engine optimization (SEO) experts instead. Even though they may be experts in their field, they won’t be a good fit for the position you’re trying to fill.
Summing It Up
The goal of a marketer is to promote your services and products. One popular type of marketing today is digital marketing.
Unlike conventional marketers, digital marketers don’t have formal marketing education. Instead, they are a self-taught, self-motivated group of people and often work as freelancers.
If you’re looking to hire the right marketer for your company, you must write an accurate job description. The educational, experience, and skill requirements for marketers that we’ve discussed in this article will help you do that.