How many times have you wished for more than 24 hours in the day?
Life as a freelancer can be hectic, and promoting your freelance business may be the last thing on your mind. You’re already busy with client deadlines and making ends meet, and it can seem impossible to get everything done. But finding new clients while keeping current ones is vital to your success, especially when you’re just starting out.
So how can you fit promotion into your schedule without losing your mind? Luckily, there are a few quick techniques you can use to promote your business in just minutes a day. Here are 8 of them…which have you tried?
1. Upsell your current clients
This is one of the easiest ways to increase your income. Many of your clients only know about the services they hired you for, not all that you have to offer. Let them know what else you can do to help them. Be sure to tie each service recommendation directly with their needs, and consider offering special deals and freebies.
2. Email your previous clients
Reach out to clients you enjoyed working with in the past, and ask if there’s anything you can do for them. Tell them why you enjoyed working with them, and mention any new skills or experience you’ve picked up. Make service recommendations based on what each client might need, but also mention all that you have to offer in case they see something else they might like.
3. Get Feedback
Prospective clients want to know they can trust you and your abilities. Ask for recommendations after each job well done. Haven’t yet completed any jobs? Offer recommendations to friends, colleagues or former clients and ask them to reciprocate by providing testimonials. You can also reach out to past clients, even if you worked with them long ago. It never hurts to remind someone about the great work you did for them in the past…you may even find new work out of it!
4. Write a post for your blog
If you have a blog, great! Writing unique content on your own blog will position you as a thought leader in your field, and can attract new clients. Stay on top of the current trends and world news, and weave those themes into your posts. If you feel your blog is stuck in a rut, read this helpful article about promoting your freelance blog to get clients’ attention.
5. Write a guest post
Whether or not you have your own blog, it’s important that you position yourself as a thought leader in your field. An easy way to do this is to write articles that get published on other blogs. Reach out to a few influential blogs in your niche and ask if you can submit a guest post. Learn more about pitching guest posts on Be a Freelance Blogger. (contact us if you’re interested in writing a guest post on the Guru Blog!)
6. Strengthen your bio
Write your bio so that a client with no knowledge of your expertise could understand who you are and what you do. Mention your specialty, how long you’ve been freelancing, what kind of clients you work with, and why you’re qualified for the job. And don’t forget to state that you’re available for hire! This may seem obvious, but it’s best to make it 100% clear.
7. Sell the benefits of your services
Sometimes clients need that little extra push to make the hiring decision. Include specifics about your services and tell people what they will get from you. Show how you’ve helped other clients succeed by attaching work collections to each service. Don’t stop there! Explain how you’ll use that experience to help future clients.
8. Update your portfolio
Prospective clients naturally love to see samples of your work up front. Your portfolio is perhaps the most effective tool for promoting your business because it speaks for itself. Have nothing to show? That’s fine! Create your own mock-ups or work samples for a job you’d like to have. Your portfolio is designed to show what you can do – it doesn’t just have to show what you’ve been paid to do!