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What Is 3D Product Animation?

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A marketing campaign delivers the unique selling proposition of products to communicate the value and use of something to potential customers. An effective way to do this is to present products through three-dimensional (3D) animation, a graphic technique that uses motion to create three-dimensional moving images. 

More and more brands are embracing this style of animation nowadays as another marketing medium. Companies hire 3D animators to bring their products to life, highlighting the unique features and functions of each one to help customers better grasp their value and understand how they work.

What’s the Difference Between 2D and 3D Animation?

A great way to distinguish 2D and 3D animation is to look at some cartoons in shows and video games. 2D animation is “flat,” with just height and width, and occurs in a two-dimensional space. Think of classic Disney films such as Snow White or The Little Mermaid.

3D animation is more realistic. The animated objects have depth, like in recent animated films from Pixar and Dreamworks. 3D animation is also widely used in video games, architecture, and aerospace.

As for 2D animation vs. 3D animation costs, the former is generally more affordable and requires less work and resources due to its simplicity.

How Does 3D Product Animation Work?

To make a 3D product animation, animators design 3D models for manipulation with specialized software. You can then render these animations into a 3D graphic that appears to be moving through a digital environment.

From creating a storyboard to rendering, the entire process takes a lot of work, both from the animator and the software, before finally delivering a finished 3D product animation.

Benefits of 3D Product Animation

3D product animation can help you position your products in the market, promote your USPs, and generate engagement from potential customers—all leading to increased sales and profits.

Here are some reasons to include 3D product animation in your marketing plan:

Great ROI

It costs a bit of money to produce a 3D product animation, but it’s worth its return on investment (ROI). Plus, it costs less than renting out a studio or hiring an entire media team to make product videos! 

In this way, you’re able to market products the way you want while highlighting aspects of the product that other marketing methods might not be able to tackle. Besides, with 3D product animation, you can define a budget and work within that limit, while still producing high-quality material.


3D product animations present products in a professional way; that is, it’s produced at a level of quality that exceeds just any old video. You can reuse it in several ways, too, making it a long-lasting investment that can continuously bring you value down the road..


3D animators can bring even the most complex concepts to life with their software. You can customize 3D product animations based on what you need for your marketing goals. The storyboard is up to you, making it very adaptable.

This adaptability also makes it more flexible to changes. Unlike shooting physical products, you won’t have to re-shoot anything from scratch.

Showcases Your Products

With the help of a talented 3D animator, there are no limits to what you can produce in a 3D product animation. You can break down the products, showing each feature or function in detail, which is helpful, especially for those with inner workings that wouldn’t otherwise be seen even by displaying the physical product. It helps your brand stand out by highlighting your USPs and what makes you better than the competition.

3D product animations also promote transparency. By showing the ins and outs of your product, you’re building trust with potential customers, giving them more reason to engage and take the desired call-to-action (CTA).

Generates Attraction

You can captivate audiences better with 3D product animations versus other static marketing media such as photos and text. Video captures and keeps their attention more effectively, helping them get the complete picture, especially if you can craft a unique storyboard.

How to Find a 3D Animator

Producing your 3D product animation is no easy feat. That’s why it’s wise to hire a freelance 3D animator here on Guru to do the job for you. With their guidance and expertise, you can craft a meaningful story, render the concept at the quality you need, and then share it with your audience immediately—all within a budget and timeline that works for you.

From there, you can watch as your informative 3D product animation attracts views, encourages action, and increases your profits!

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