Is your business or that of your clients looking to attract more website visitors and convert more leads? Of course! And you’re not the only one who’s pursuing such an objective.
Every business that has an online presence seeks to become more visible than its competitors, boost its customer base, and get more sales. But with every Jack and Jill singing the same song, how do you stand out and get more customers to examine your wares?
There are close to 2 billion websites available online, but only a few appear on the first page of search engine results when prospective customers perform a search. SO developing a brilliant SEO plan and executing effective campaigns may require the help of an SEO service.
But what is an SEO service?
SEO stands for search engine optimization. An SEO service is an individual or company that helps businesses become more visible to a greater audience by making their websites rank higher in search engine results pages (SERPs). Just as you’re trying to provide your customers with the best possible products and services, search engines like Google also want to do the same for their users.
For example, a freelance writer in Seattle may want to rank for searches like “best crypto writers Seattle”. As search engines rely on an insane number of factors to determine the search result rankings, an SEO expert can help you develop a better SEO strategy than that of your competitors. In this article, we’ll dig deeper into some of the benefits your business can get from using an SEO service.
What Are SEO Services?
If you’re just dipping your toes into digital marketing, search engine optimization (SEO) may seem complicated and intimidating. And rightly so—it takes time and commitment to develop the right skills and aptitude for creating winning SEO campaigns. If you chose instead to shop for SEO services, going through different agencies’ websites and deciphering what each one offers can be quite the challenge.
As we mentioned before, SEO involves several processes that result in your website ranking high in Google, Yahoo, Bing, and other search engine result pages.
SEO services provide a wide range of professional services, including website design and content creation. They also help businesses implement different strategies to achieve specific targets that result in an increase in profitability.
Types of SEO Services
SEO services can be broadly categorized into onsite and offsite SEO. Onsite SEO focuses on strategies that make websites more visible and relevant to search engines. This includes internal link-building, researching and inserting the right type of keywords, increasing site speed, and updating schema/alt image tags/metadata. As its name suggests, offsite SEO refers to tactics that you deploy outside of your website that also boost your SERPs. The most common offsite SEO strategy revolves around earning high-domain-authority backlinks.
SEO services typically begin with a comprehensive business and website analysis. This initial stage includes evaluating the website’s current performance and examining its strengths and weaknesses to determine the factors that may need improvement. Website analytics also provide insight into architecture, keyword density, and coding. SEOs will also evaluate your industry, consider how difficult it is to rank for particular phrases, then come up with a long-term strategy. SEO Experts consider your site audit results and draft a personalized SEO plan for your website, with a timeline, and clear milestones.
Search engines are continuously upgraded to provide users with the best, most relevant results for their search queries. SEO services, therefore, include determining the optimum content length for different topics and how often which keywords should appear within the text, headings, and metadata. Search engines also consider the best user experience. As such, even if your website provides the most accurate and up-to-date information, it might not rank high if it takes a long time to load. SEO agencies, therefore, usually have experienced web developers that optimize a website’s user experience to provide lightning-quick response time on desktop and mobile sites.
Backlinks are arguably the most critical offsite SEO feature for most websites. In case you’re wondering, a backlink is simply a link to your website from another related site. If your website earns a lot of backlinks from authoritative websites, search engines assume that it is to be trusted with site visitors.
For example, if a financial advisory firm’s website has numerous backlinks from sites like Bloomberg and the New York Times, Google assumes that it’s great at what it does and provides accurate information. The website is, therefore, likely to get a higher search engine ranking.
Benefits of SEO
If you’re considering hiring an SEO agency, chances are you’ve considered the obvious benefits—more leads, better conversion, more sales, and an improvement in your bottom line. While these aspects are important, SEO services are also an excellent way to analyze how your efforts are paying off. Your website may rank high for numerous keywords, but you need to be able to measure how this ranking translates to traffic and sales. You can even link this data analysis to other marketing campaigns, such as Facebook or Google Ads.
Every business that sets out to market its products and services online has to compete against a multitude of similar establishments. But with more than half of most websites’ traffic coming from organic search engine results, you need to consider investing in your website’s SEO.
If you provide specialized services in a small town, then you may be able to DIY a decent website that ranks high on Google. A company that caters to a national or international market in an industry with more competition, however, needs expert SEO services.
These agencies have a deep understanding of how search engines operate and how to get them to fall in love with your website. SEO services include assessing your site’s current performance, then creating a personalized strategy to improve your search engine result page rankings.
As search engine algorithms continuously change to provide users with more relevant results, SEO service experts can keep up and help you stay competitive while you focus on running your business.