On Guru.com, you’ll find literally thousands of work opportunities at your fingertips. To turn these opportunities into paying jobs, you’ll need to do more than send canned proposals to Employers.

Submit customized, attention-grabbing proposals

Though Employers certainly consider your resume, earnings, and feedback when deciding whether to hire you, your proposal will convince Employers that you are the right person or company for the job.

Employers will know, and will not appreciate, if you send them a canned proposal. Improve your chances of being hired by thoughtfully tailoring each proposal to the project.

Structure your proposal around these five major points.

  • Introduction
  • Plan of Action
  • Skills and Experience
  • Pricing and Time Estimates
  • Closing  

In a brief opening paragraph, state the project title and Project ID and thank the Employer for the opportunity, or briefly outline the rest of the proposal.

Plan of Action

This part really sells your pitch. Employers are less interested in your past projects than they are in hearing what you can bring to their current project. Offer a concrete series of steps and ideas on how to execute the work. Demonstrate your ability to plan efficiently.

Skills and Experience
Build this section around a few unique advantages that only you can bring to the Employer’s project. Highlight the skills and experiences that make you the ideal candidate for the job.

Pricing and Time Estimates
If you’ve written a strong proposal, the Employer knows that you’re a talented, capable Freelancer, and wants to hire you, so lay out the nuts and bolts: When will the project be done, and how much will it cost? If you’re willing to negotiate, let the Employer know.

Reiterate your interest in the project and thank the Employer for taking the time to consider your proposal. Feel free to provide your website address and additional contact information, such as your phone number, a chat ID, etc.

The Employer is receiving many proposals, and may not want to read another lengthy pitch. By keeping your proposal concise and topical, you are more likely to ensure that the Employer will read to the end.

If the Employer has asked specific questions in the project posting, be sure to address them. These questions are key points that the Employer needs answered; if you neglect them, you paint yourself as lazy or uncooperative.

If you are a Guru or Guru Vendor member, you can grab an Employer’s attention before they even read one word of your proposal by having it featured as a Premium proposal.

Finally, check and check again to make sure that your document is free of spelling and grammatical errors. The way you present yourself through your writing is indicative of the way you will approach a project. Establish yourself as thoughtful and detail-oriented, not hasty and careless.

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Joe Wilson

Customer Experience


  1. sharad joshi

    thank you for giving me such gideline for proposals presentation for work. my signature line is “If you follow GOD, then society is bound to follow you. And if you follow the suggestions of society, GOD will not follow you.” Thanking You Again.

    • Stephen L Dalton

      Sharad, You make some good points, but capitalization, spelling, and grammar negates those points. Even when you leave comments on site, you should use proper grammar and spelling. You never know what a client will be looking at on this and other websites.


  2. Ravi

    Its a very helpful tip for the new guy joining such job sites.
    Thanks again

  3. Marifel

    This is a very helpful article for newcomers.
    I like the clarity of the instructions and
    simplicity of presentation. Thank you!

  4. paul mbote waruiru

    It was such an opportunity to have gone through such a wonderful and simplified guideline.The many questions I had on proposal writing are now ultimately answered.My humble request is to for you to avail a sample proposal.Thanks.

  5. Becky Price

    I liked how you provided five major points to show proposal categories and then briefly told readers what should be in those categories.

  6. kelvin onwuharine

    Thanks for this eye opener.
    I will work with these guide on my next proposal.

  7. Rose Schroeder

    Thank you very much for the wonderful help. I’m new to this.

  8. Geetanjal

    This is very helpful guideline for newcomer. Thanks Stacy for your guidance.

  9. Manish

    Is it fine with Guru policies to leave chat id or website in initial proposal?

    • Anna

      Hi Manish – Yes, feel free to leave a chat ID, website, or any other contact information you feel comfortable sharing in your quote.


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