Digital Marketing Specialist | Strategy, SEO, & Content | Blending Data Insights with Creative Storytelling.

Where Data-Driven Strategy Meets Creative Storytelling

I am a multidisciplinary Digital Marketing Specialist with a unique background in Engineering and Industrial Automation. This technical foundation allows me to approach marketing with analytical precision, ensuring that every creative campaign is backed by data, clear KPIs, and measurable growth.

I help brands—from Fashion and F&B to Industrial sectors—build strong identities and convert audiences into loyal customers.

My Core Expertise:
Digital Strategy & Planning: I don’t just post; I build frameworks. I develop comprehensive strategies covering buyer personas, brand voice, and content calendars. * Content Marketing: I create high-impact content using models like PAS (Problem-Agitation-Solution), FAB, and AIDA to boost engagement and conversions. * SEO & Paid Media: Whether it is optimizing organic traffic or managing Google Search and YouTube Video campaigns, I focus on qualified leads and high-intent searches. * AI & Prompt Engineering: As a certified AI Prompt Engineer intern with ALX Africa, I leverage advanced AI tools to automate workflows and refine content output, ensuring efficiency and accuracy.

Project Highlights:
Martin Zolo & Veloria (Fashion): Developed full Instagram strategies, 25-slide strategic frameworks, and monthly content calendars that aligned visuals with brand stories. * Comtel Elevators (Industrial): Executed a Google Search Campaign in Riyadh, conducting website performance analysis to generate qualified installation leads. * Coffee Sobeih (F&B): Created a culturally relevant content strategy in Egyptian Arabic to increase local foot traffic. * Ahmed Saber Law Firm: optimized YouTube ad campaigns to drive traffic to the consultation funnel.

My Tech Stack:
I am proficient in Meta Business Suite, Google Ads, SEMrush, Mailchimp, Canva Pro, and Notion.

My Process:
I follow a structured 5-step lifecycle: Discovery (goals/audience) → Research (competitors/keywords) → Planning (calendars) → Execution (production/launch) → Optimization (reporting/refining) .

Let’s work together to give your brand a clear voice and a lasting impact.

Work Terms

Communication:
I believe in transparent and organized communication. I am available for updates via Guru messages, Google Docs, and Notion for collaborative project tracking. I am fluent in Arabic (Native) and Very Good in English, ensuring we can collaborate seamlessly regardless of the target market.

Working Hours:
I am flexible and deadline-oriented. While I am based in Egypt (GMT+2), I adjust my schedule to ensure overlap with client time zones for critical meetings.

Payment Terms:
I prefer working with Milestone Payments to ensure security for both parties.

Initiation:
A milestone is required to begin the "Discovery & Research" phase.

Completion:
Final funds are released upon the delivery of the agreed-upon assets (Strategy Deck, Campaign Setup, or Content Calendar).

What I Need From You (The Discovery Phase):
To ensure the success of your project, I require the following to get started (as per my standard process):

1_Brand Goals: What is your primary objective? (Awareness, Sales, Leads?)
2_Target Audience: Who are we talking to?
3_Brand Voice: Guidelines on your tone and style.
4_Access: Access to necessary accounts (Meta Business Suite, Google Ads, etc.) if I am managing execution.

Revisions:
I include a set number of revision rounds (typically 1-2) in my proposals to ensure the final output meets your vision while keeping the project on timeline.

Let's build something great. Click "Hire" to start the conversation!

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