Freelance Designer for Wine, Food & Culture Brands
I'm a Creative Technologist with a fresh perspective on the world of wine. While I may be a wine novice, my extensive background in digital product creation and creative design fuels my passion for exploring wine as a holistic experience. I believe wine is far more than just a beverage; it's a journey from discovery to cherished memory, from personal ritual to shared community, and from elegant design to profound emotion.
My expertise lies in blending cutting-edge technology with thoughtful design to reimagine how we interact with wine. I delve into every facet of the wine experience, starting with the thrill of discovery. How can we leverage digital tools to help individuals unearth new favorites, learn about diverse regions, and connect with winemakers? My focus is on creating intuitive and engaging platforms that make wine accessible and exciting for everyone, from curious newcomers to seasoned connoisseurs.
Beyond discovery, I'm fascinated by the ritual of wine – the uncorking, the pouring, the swirling, the tasting. How can technology enhance these moments, perhaps through interactive tasting guides or augmented reality experiences that bring the vineyard to your living room? I also explore how wine fosters community, designing digital spaces where enthusiasts can connect, share insights, and organize real-world gatherings.
My unique contribution comes from applying a design-led approach to the wine industry. This means thinking about every touchpoint, from the visual appeal of a label to the user experience of a wine app, ensuring that emotion is at the heart of every interaction. I aim to create products and experiences that not only inform but also evoke joy, curiosity, and a deeper appreciation for wine culture and lifestyle. I'm excited to bring this blend of digital innovation and creative vision to elevate and redefine the wine experience for the modern age.