A Data-Driven Digital Marketer.
Hello,
I have over 4+ years of experience in Planning, Designing, and Managing digital marketing campaigns with clients of all sorts of industries, and budgets. I’m certified in Google Analytics (GA4) Google Ads and Google Tag Manager, and FB Conversion API (CAPI).
Google Analytics (GA4) is considered the future of data analysis as it collects website and app data both to understand the customer journey accurately. GA4 uses events instead of session-based data and also includes privacy controls such as Cookie Less measurement, and behavioral and conversion modeling.
If you are stuck up or messed up in measuring your website data, I will help you quickly with accuracy. I will expertly set up every event so that you can get a rich data resource. As a result, you can make a good decisions in the future for your business growth.
Domain of Expertise Cover:
GA4 & GTM Tracking:
✔Install GA4 and GTM
✔Enable Google signal for personalized ads in GA4
✔Block Internal Traffic for better reporting
✔Setup Conversion tracking
✔Setup Google Ads Remarketing Tag
✔Setup Remarketing audience for Google Ads in GA4
✔Setup GA4 e-commerce tracking using data layer
✔Setup Page views, Scrolls, Outbound clicks, Site search, Video engagement, and file download tracking
✔Setup form tracking, Contact form 7 tracking, and Button click tracking
✔High-quality reporting with Google data studio
Google Ads:
✔Landing page analysis
✔Competitor analysis
✔Theme relevant Keywords into Google Ads Groups.
✔Using Keyword Insertion method in Ads to increase CTR, Quality Score metrics and avoid unnecessary ad spend
✔Search Terms Analysis
✔Ad group creation & outstanding ad copywriting
✔Adding available Ad extensions
✔Adding negative keywords list to avoid unwanted clicks
✔Bid management
✔Audience research
✔Demographics Targeting
✔Recommendation of (CRO) Conversion Rate Optimization (if needed)
✔Re-marketing set up to reach your past website visitors and buyers
✔Comprehensive performance report
Warm regards
Bivas Kumar Roy