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Skills

  • Marketing
  • Ad Design
  • Advertising
  • Advertising Campaigns
  • Advertising Copy
  • Advertising Ideas
  • Advertising Management
  • Article Editing
  • Book Editing
  • Campaign Monitoring
  • Campaign Tracking
  • Content Writing
  • Digital Marketing
  • Editing
  • English Grammar

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Services

  • Digital Marketing, SEO and Advertising

    $95/hr Starting at $2K Ongoing

    Dedicated Resource

    My expertise spans various facets of digital marketing, including social media marketing, content creation, copywriting, editing, data analysis, data entry, SEO and paid advertising. I leverage these...

    Ad DesignAdvertisingAdvertising CampaignsAdvertising CopyAdvertising Ideas

  • Copywriter

    $75/hr Starting at $0 Ongoing

    Dedicated Resource

    Exceptionally skilled and detail-oriented Copy Editor and Content Writer with a proven track record of expertise in content writing, rewriting, copyediting, and proofreading. Actively pursuing remote...

    Article EditingBook EditingContent WritingEditingEnglish Grammar

  • Full-Funnel Paid Media & Revenue Growth

    $150/hr Starting at $3K Ongoing

    Dedicated Resource

    I manage full-funnel paid acquisition across Meta and Google for businesses spending $15K–$75K per month. This is not basic ad setup. I structure scalable acquisition systems tied directly to revenue...

    MarketingPaid MediaPublic Relations ManagementSocial Media Account ManagementSocial Media Ad Campaigns

About

Senior Paid Media Strategist | Meta & Google | Revenue & CAC Control

Senior Paid Media & Performance Marketing Manager directing multi-channel acquisition across Meta and Google Ads with portfolio oversight exceeding $100K+ per month.

I build revenue-aligned acquisition systems - not just campaigns.

Experience includes SaaS, retail, hospitality, political communications, and high-visibility personal brands. Core focus areas include lead generation, subscription funnels, booking funnels, and structured prospecting and retargeting ecosystems.

Execution includes:

• CPA stabilization and ROAS optimization
• Conversion API implementation
• GA4 event architecture
• Salesforce and HubSpot lifecycle integration
• Funnel drop-off analysis and conversion rate improvement
• Structured creative testing frameworks

Recent impact:

• $1.8M+ qualified pipeline influenced
• 47% reduction in cost per qualified lead
• 63% increase in inquiry conversion
• Facebook audience scaled 10K → 73K in four months

I operate with disciplined revenue governance - protecting acquisition cost, preserving margin, and scaling performance responsibly.

Master’s Degree in Marketing & Business Communication
Master’s Degree in Media Culture & Public Relations
Maastricht University, Netherlands.

Work Terms

Engagement Scope:

• Ongoing Paid Media Management (4–6K/month range)
• Funnel Architecture & Restructuring
• Account Audit & Performance Recovery
• Conversion Infrastructure Setup

Reporting cadence: Weekly KPI-aligned reporting.

Communication style: Direct, metric-driven, business-focused.