Digital marketing and product management expert with deep experience working with clients to build and roll out products, campaigns, and analysis to drive customer engagement and revenues.
• Experienced marketing executive and consultant with deep expertise in leveraging data and analytics to grow revenue, particularly within digital channels
• Proven manager of cross-functional and globally distributed teams including marketing, product, technology, analytics, operations, and creative areas of excellence
• International professional, MBA, and living experience including proficiency in Spanish and Bulgarian
I have a long track record of success in greenfield opportunities and working in boot-strapped environments, both in start-ups and in established corporations. I love mentoring my team, giving them visibility, and watching them flourish in their careers and lives. I know how to seamlessly transition from hands-on, tactical operations to strategic planning and crafting the next big idea.
Specialties: creation, go-to-market, and optimization of digital marketing and advertising platforms; big data, analytics, segmentation, profiling, modeling & targeting; programmatic ad technology platforms, RTB, SSP, DSP, DMP & yield optimization; omni-channel marketing, always addressable consumers, & online-offline strategies; display advertising, mobile advertising, social media marketing, email marketing, lead generation, mobile marketing, promotions, personalization, continuity programs, CRM, retargeting/remarketing, & behavioral targeting; measurement, attribution, & evaluation; launching new products, requirements generation, competitive analysis, sales support; joining Big Data insights with automated platforms to provide clients with real value, engage consumers and marketers, and drive revenue!
Work Terms
On a contract basis, I am open to hours, locations and channels that accommodate my clients. I can travel with airfare, expenses and per diem provided. I can work remotely or in person, as required. If the scope of engagement changes after contracting work, new terms would need to be established to incorporate that new scope.