I am a marketing manager with experience in developing integrated marketing strategies, leveraging consumer insights and market trends to boost engagement and drive brand recognition.
I synthesized lead generation, digital campaigns, event management, marketing research, brand development to accelerate the growth of business units. Concentrated on big data analytics and metrics tracking to improve efficiency. Adept at implementing new tools and ideas to drive team performance and increase productivity. Recently, I designed a lead generation system for the software development company Expert Soft. I implemented go-to-market strategies for the US, UK and Western European markets. I was targeting global companies, including those listed on the Fortune 500.
Previously, I worked on deep big data analytics in the payments space at Banks Processing Center, one of Europe's largest bank card processors. By identifying key performance indicators, I created an online analytical system for decision-making.
For 7 years I was involved in banking, working at Paritetbank. As Head of New Product Development, I developed the iPay and Qiwi electronic money systems, including system design, technical improvement, and promotion. As Head of Marketing, I used an omnichannel approach to promotion: content marketing, social media, ad campaigns, SEO, e-mail, ABM.
I have a Master's Degree in Economics (Marketing and Advertising).
Key Skills: Marketing strategy, Positioning, Branding, Process Automation.
Key Industries: tech start-ups, software development, e-commerce, payment systems, fintech.
Some interesting facts:
I started the marketing department from scratch. Some people became great marketing leaders.
When I automated business processes in electronic money systems, some operations that used to take 30 days can now be completed in as little as 2 hours.
Created one of the best websites in the banking industry (according to TIBO IT awards).
I analyzed data from 2B payment transactions.