I automate growth for SaaS startups | HubSpot · Klaviyo · GoHighLevel · Zapier | Less manual work, more pipeline.

Most SaaS teams are leaving money on the table. Not because they lack leads, but because their marketing stack isn't talking to itself. I fix that.
I'm a marketing automation specialist with 3-5 years of hands-on experience building the systems that turn scattered tools into a coordinated growth machine. I work exclusively with SaaS companies and tech startups because that's where automation has the highest leverage, and where I deliver the most impact.

What I Actually Do:
I design, build, and optimize marketing automation systems across the platforms your team already uses, or should be using:
· HubSpot: CRM architecture, pipeline setup, lifecycle email sequences, lead scoring models, and reporting dashboards that actually make sense.
· ActiveCampaign: complex automation workflows, deep segmentation, conditional logic campaigns, and CRM integration for B2B and SaaS sales cycles.
· GoHighLevel: full funnel builds, appointment automation, SMS + email sequences, and white-label setups for agencies and SaaS products.
· Klaviyo: behavioural email flows for SaaS trial-to-paid conversion, onboarding sequences, and churn prevention automations.
· Marketo / Pardot: enterprise-level lead nurturing, account-based marketing (ABM) setup, and Salesforce sync for scaling B2B teams.
· Zapier / Make: cross-platform workflow automation, data routing between tools, and eliminating the manual tasks your team shouldn't be doing.

My Story:
I didn't come from a traditional marketing background. I started in operations, obsessed with process, systems, and making things work without needing someone to babysit them. When I discovered marketing automation, it clicked immediately. This was just operations applied to revenue growth.
Over the past few years, I've built automation systems for early-stage startups trying to look bigger than they are, growth-stage SaaS companies scaling their onboarding sequences, and agencies trying to deliver more to clients without adding headcount. The common thread: everyone had the tools but didn't have the architecture connecting them.
That gap is where I live.

How I Work:
I don't take every project. Before I quote anything, I want to understand your current stack, where leads are falling through the cracks, and what "done well" looks like for you specifically. That first conversation is free and honest. If your problem isn't one I can solve better than someone else, I'll tell you.
When I do take a project, I work clean: clear timelines, documented systems you can actually maintain after I'm done, and communication that doesn't require chasing me.

Outside of Work:
When I'm not mapping out automation workflows, I'm probably deep in a systems thinking book, watching how the mechanics of things work: whether that's a business model, a game, or why a city is designed the way it is. That same curiosity about how things are built is what makes me good at this work.

Work Terms

My availability: Monday – Friday, 9:00 AM – 6:00 PM (WAT / GMT+1)
For clients in US timezones: I accommodate overlap (which is 8:00 AM – 10:00 pm EST / 8:00 PM – 7:00 PM PST). Please mention your timezone when booking.

I typically respond to messages within 1–2 business hours. For urgent project matters, same-day response is standard during working hours.

All projects are milestone-based through Guru SafePay - I do not begin work without funded milestones.

Standard project structure:
· 50% upfront at project kickoff (Milestone 1)
· 50% upon delivery and client sign-off (Milestone 2)

For larger projects (4+ weeks), milestones are broken into weekly or phase-based deliverables. I provide a detailed project scope document before any milestone is funded - so you know exactly what you're paying for at each stage.

Hourly retainers: available for ongoing work at a minimum of 10 hours/week. Billed weekly via Guru's hourly tracker.

Revision policy: Two rounds of revisions are included in every fixed-price project. Additional revisions beyond this are billed at my hourly rate, agreed in writing before proceeding.

I do not accept outside payment arrangements or direct transfers - Guru SafePay protects both parties and is the only payment method I use.

Before accepting any project, I schedule a free 20-minute discovery call to confirm I'm the right fit for your needs. I take a small number of clients at a time to ensure every project gets the attention it deserves. If I'm at capacity or your project is outside my core expertise, I'll tell you upfront - I don't take work I can't deliver well.

I work best with clients who have a clear goal, are responsive during the project, and understand that good automation architecture takes more than a weekend to build correctly. If that's you, I'd love to work together