Design lead specialising in systems thinking and interface architecture.
Over the past 14+ years, I've led digital transformation efforts through technically rigorous, human-centered design. I specialise in building and scaling design systems that enable consistency, clarity, and collaboration across complex product ecosystems.
My work sits at the intersection of design craft, systems thinking, and technical execution – and I'm most energised when working cross-functionally to solve deep product challenges at scale.
I lead design with systems thinking, cross-functional collaboration, and a deep focus on scalable impact. My strength lies in untangling complex product ecosystems – bringing structure, alignment, and cohesion to organisations through the design of intentional systems.
Work Terms
Communication Style
I prioritize clear, written communication and async-friendly workflows. I'm comfortable using Slack, Notion, Loom, and similar tools. Regular status updates and documentation are part of my process. I’m also happy to join occasional video calls as needed.
Turnaround & Collaboration
Most projects include a clear scope, timeline, and deliverables. I work best with clients who value thoughtful, high-quality output over rushed results. I encourage feedback cycles and value respectful, collaborative working relationships.