Tagline (Max 190 characters) Full-Stack Performance Strategist | Blending Data-Driven Paid Media (Google/Meta) with High-Converting Graphic Design & AI Workflows to Scale Your Business.
Hello! I'm Natan Santiago, a Performance Strategist who bridges the critical gap between analytical media buying and high-impact graphic design. With over 8 years of experience, I specialize in helping high-scale businesses and real estate professionals maximize their digital acquisition and ROI.
Why choose between a media buyer and a creative designer when you can have both? I operate as an expert consultant who doesn't just run ads, but also designs the visual assets that fuel them. My core services encompass end-to-end campaign management across Google Ads, Meta Ads, LinkedIn, and TikTok, paired seamlessly with brand identity development, UX optimization, and dynamic commercial video production.
My approach is strictly data-driven. I integrate cutting-edge AI technologies and advanced KPI dashboards to ensure every dollar you invest works as hard as possible. Every visual I create is backed by performance metrics, engineered specifically to capture attention, reduce CPA, and increase qualified leads in competitive markets (including the US).
When I'm off the clock, my analytical mind switches to creative mode. I'm deeply passionate about storytelling and game design, currently developing a suspense and investigation game trilogy, alongside writing a thriller novel. To keep my discipline sharp, I train in combat sports, particularly boxing. And as a true strategist, even my mornings are optimized—I am meticulous about dialing in the exact brewing ratios for the perfect cup of coffee before tackling the day's campaigns.
Let's connect and build a brand presence that doesn't just look great, but actually converts.
Work Terms
Hours of Operation & Availability:
I am available Monday through Friday, 9:00 AM to 6:00 PM. I am highly responsive during these hours and always ensure my clients feel supported.
Communication Style:
I believe in radical transparency. I am comfortable integrating into your preferred team channels (Slack, Microsoft Teams, or WhatsApp). You will never have to guess how your campaigns or creative projects are doing; I provide comprehensive, easy-to-read weekly KPI dashboards and am available for regular strategy syncs.
Payment Terms:
I am flexible and open to structuring agreements that make sense for the deliverable: hourly contracts for consulting/audits, fixed-price milestones for specific design projects (like brand identity or video assets), and stable monthly retainers for ongoing ad management and continuous creative testing.
Onboarding Process:
Every new partnership begins with a deep-dive onboarding call to align with your business goals. Before any budget is spent, I conduct a thorough audit of your current ad accounts, analytics infrastructure (GA4), and existing visual assets to build a bulletproof strategy.