Expert Digital Marketer and Content Writer
I am a Biotechnologist turned strategist and writer with 14+ years of experience in managing global B2B and B2C brands across tech, healthcare, IT consulting, edtech, and SaaS industries. I’ve worked with teams across different markets and growth stages, helping them shape brand strategy, run paid campaigns, create content, and make sense of what’s actually working.
My approach is pretty straightforward: I start with what the brand is trying to achieve, then figure out what the audience actually needs to hear or experience to take action. Everything builds from there.
I'm also pretty strong on the Martech side. I work comfortably across tools and platforms like:
* Google Analytics (GA4), Google Search Console (GSC), Looker Studio, Google Tag Manager (GTM)
* Meta Ads, Google Ads, LinkedIn Ads, Programmatic ad platforms (Taboola, Knorex, DV360, Adobe Advertising cloud etc)
* Hotjar, Optinmonster
* WordPress, Webflow
* Instantly, Mailchimp, HubSpot, ActiveCampaign
* SEMrush, Ahrefs, SurferSEO, Yoast, Rank Math
* Clay, Make.com
And collaboration tools like Slack, Figma, Notion, and Loom.
If you need help with digital strategy or content, let's connect. Worst case, we exchange a few messages or hop on a consultation call. Best case, we build something great.
Work Terms
I'd prefer flexible work hours