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Skills

  • Marketing
  • Sales
  • Cloud Computing
  • Component Development
  • Copywriting
  • Creative
  • Database Administration
  • Database Development
  • Email Marketing
  • Email Services
  • Help Desk
  • Lead Generation
  • Marketing Strategy
  • Operations Management
  • Planning

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Services

  • Email Marketing Programs

    $100/hr Starting at $300 Ongoing

    Dedicated Resource

    I have provided and continue to provide email marketing services to mid, large and enterprise clients who are looking to use the communication channel to engage, influence and convert lookers into buyers...

    CopywritingCreativeDatabase AdministrationDatabase DevelopmentEmail Marketing

  • Lead-to-Revenue Assessment & Design

    $100/hr Starting at $500 Ongoing

    Dedicated Resource

    My lead-to-revenue design service focuses on discovering, developing, documenting and implementing a defined lead flow that aligns marketing and sales to ensure that potential buyers don’t fall through...

    Component DevelopmentHelp DeskMarketingProcess DesignReport Writing

  • Lead-to-Revenue Strategy

    $100/hr Starting at $25 Ongoing

    Dedicated Resource

    My lead-to-revenue strategies attract, engage, nurture and convert leads into customers through an integrated, collaborative and results-driven approach based on experience and best practices. Following...

  • Lead Engagement and Nurturing

    $100/hr Starting at $300 Ongoing

    Dedicated Resource

    I deepen engagement with nurture programs that support leads who aren’t yet ready to buy with an approach that combines content, technology, process and sales, and marketing integration.

    Lead GenerationMarketingSales

  • Marketing and Sales Technology Support

    $100/hr Starting at $300 Ongoing

    Dedicated Resource

    I can help you choose, implement and manage your marketing and sales tools and systems to improve the performance of your lead-to-revenue process. I have experience and expertise with the top platforms...

    Cloud ComputingSales AutomationSalesforceZoho

About

Clearing the Path to Conversion to Accelerate Sales for B2B Companies

I am a traditional marketer who crossed the great divide and transitioned into digital marketing, happily finding a home at the intersection of marketing, sales, and technology. For more than 30 years, I have been focused on driving intentional, measurable revenue growth for B2C and B2B companies as both an in-house marketer and an agency partner.

Today I design and build revenue strategies, processes, and programs that align marketing and sales to generate consistent revenue growth. My mission is to inspire the clients I work with to apply a strategic, intentional, measurable process for attracting, engaging, nurturing, converting and retaining customers. I'm making progress, one client at a time.

If you are frustrated with your marketing and sales efforts or just looking for fresh insight into how to grow your business, reach out. I’m a good listener and happy to help any way I can.

Specialties:
• B2B go-to-market strategy
• B2B Ideal Customer Profile development
• B2B lead-to-revenue process design
• B2B lead and demand generation
• B2B lead nurturing campaigns
• B2B email marketing
• Pardot, Marketo & Hubspot marketing automation
• Salesforce Sales Cloud, Zoho, Hubspot - CRMs

Work Terms

I accept stand-alone projects, as well as retainer-based longer-term commitments.

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